Blog 7A
Allie Winter
English 1010
Professor Marchant
October 12, 2015

Blog 7A

 

 

             When using subject specific rhetorical terms it really allows the audience to connect more with your paper. They use both persuasion and direct emphasis to get the image or point across. The author can use different tools to electrify the readers brains so they can make inferences about the writing rather than just giving it to them straight up. This process is called cognitive process because it allows advertisers to make us use our brains. These tools also help in the comparing and contrasting of different points of view by showing similarities and differences throughout the different styles of writing. Openness is part of this process too because it helps connect the image to the actual writing. It helps with understanding and putting things together.

 

5 Rhetorical Terms:

1. Visual Structure:  When the author pieces little bits of information for us to gather, usually information that is familiar to us. This allows the audience to get the most out of an image.

2. Openness: This is when an image is "left open" for more interpretation, rather that trying to find the meaning behind it.

3. Indirect Persuasion: This is visual and textual information being put together. It is when you are trying to get a point across, but you don't do it in a direct way, you leave it up to the audience to interpret the information, but you do it in a persuasive manner.

4. Explicit: This is when an author/ advertiser uses direct force to get a point across. They are straight forward with the audience and are trying to get the point across as quickly and bluntly as possible.

5: Implicit: This is the opposite of explicit because it is when the author/ advertiser uses inferences and hints to get the point across. They want their audience to work for the information and be able to come up with the knowledge on their own rather than just giving it to them straight up.